Friday, 5 August 2016
LO3: Photography
I will be using photoshoot 3
An eye level, medium shot has been denoted in this image. The models facial expression is very dominating, which is effective as it brings out a confident look, making it appealing to my target audience. The locations brings the urban, grunge feel to it, which will attract my target audience as well as reflecting the genre of fashion that will be included in the event. In terms of editing I will need to remove my reflection, this can be done by using the clone tool.
The denotations for this image is a slight high angle with a wide shot. The model is using in direct mode of address and posing in a confident manner. This will be appealing to the target audience as it connotes dominance and attitude.This photo has been composed very well as the model has been posinited to
The model is using direct mode of address in this photo, which invites the audience. The compostion in this image creates a space for the writtitng and graphics
A slight low angle and wide shot has been denoted in this photo. It has been composed well as the model has been positioned to the right of the image, so that there is space for text. The models facial expression connotes attiude, which will be appealing to my targey audience and will suit the style of fashion including in the show. The models whole appaerence is on trend, her hair colour is a white/sliver, which is a young style that is becoming on trend at the mintute. She is wearing a Mesh shirt which creates link to the title of the show and is again a trending fashion style to my target audince.

The denotations of this image is an eye level close up, which really emphasises the models facial expression. The facial expressions connotes confidence and attitude, which suits the style of fashion and will be appealing to my target audience. The location represents Sheffield, as this fashion show will be taking place at Magna, which is a well known place. The setting is urban like and has the element of grunge to it, meaning it will be appealing to the target audience and suit the fashion genre.

This is a very elegant photo. The eye level, medium shot type denoted in this photo creates a sophisticated element to the image. The setting and make up is very natural and subtle, which creates a gentle feel to the image.
PHOTO SHOOT 3
Photoshoot1
An eye level, medium shot has been denoted in this image. The models facial expression is very dominating, which is effective as it brings out a confident look, making it appealing to my target audience. The locations brings the urban, grunge feel to it, which will attract my target audience as well as reflecting the genre of fashion that will be included in the event. In terms of editing I will need to remove my reflection, this can be done by using the clone tool.
The denotations for this image is a slight high angle with a wide shot. The model is using in direct mode of address and posing in a confident manner. This will be appealing to the target audience as it connotes dominance and attitude.This photo has been composed very well as the model has been posinited to
The model is using direct mode of address in this photo, which invites the audience. The compostion in this image creates a space for the writtitng and graphics
Photoshoot 2
This photo has been composed very well as the model is central of the image, meaning she is the centre of attension. The models facial expressions are very dominating, which will appeal to my target audience as it connotes confidence and attitude. It was also suit the fashion style. The model is wearing a Mesh shirt, which links to the title of the fashion show, Mesh. The loaction is in a grungey area of Sheffield, which will be appealing to the target audience as it represents the urban fashion.
A slight low angle and wide shot has been denoted in this photo. It has been composed well as the model has been positioned to the right of the image, so that there is space for text. The models facial expression connotes attiude, which will be appealing to my targey audience and will suit the style of fashion including in the show. The models whole appaerence is on trend, her hair colour is a white/sliver, which is a young style that is becoming on trend at the mintute. She is wearing a Mesh shirt which creates link to the title of the show and is again a trending fashion style to my target audince.
The denotations of this image is an eye level close up, which really emphasises the models facial expression. The facial expressions connotes confidence and attitude, which suits the style of fashion and will be appealing to my target audience. The location represents Sheffield, as this fashion show will be taking place at Magna, which is a well known place. The setting is urban like and has the element of grunge to it, meaning it will be appealing to the target audience and suit the fashion genre.
This is a very elegant photo. The eye level, medium shot type denoted in this photo creates a sophisticated element to the image. The setting and make up is very natural and subtle, which creates a gentle feel to the image.
PHOTO SHOOT 3
Monday, 18 July 2016
LO2: Making symbol
I created this text by using the text tool. I used the font style Lemon/milk from dafont, as it was engaging and bold, meaning it would appeal to the target audience. The font style is San serif.
Friday, 15 July 2016
LO2: Making logo
I first created a new A4 document onto Photoshop. I then used the text tool to write Mesh in the font style, Lemon/milk as the San serif style font was engaging and stood out, which would appeal to my target audience. I then, using the shape tool, created a rectangle box. I changed the colour of the box to a grey, as this was following the house style colour scheme. After that I merged these two layers together to create one. Using the magic tool I was able to select the letters, Mesh, and delete them, so that the box read the word, Mesh. I then uploaded a mesh material image onto Photoshop, this mesh material represented the trending fashion, as well as appealed to my target audience, as it is a material they would frequently wear. I moved the layer to be underneath the text layer, which created this effect of the mesh material being the font style.
Final Logo
Firstly, I created a new A4 document onto Photoshop. I then uploaded the mesh material image and created this box by using the shape tool.
After that I used the text tool to create the word Mesh, and I placed it over the box.
I then merged the two layers to together to create one, so it was all fixed together.
By using the magic wand tool I was able to select each letter and remove them, so the box had the letters imprinted on it.
The mesh material image underneath showed through the box, and this is the effect it created.
Final Logo
This is a screen shot of the progress I have made for my second logo design. I have used the font style to create the words urban, grunge and hipster and placed them inside the Mesh letters. The style of font is suitable for the fashion genre as it is serif, which creates elegance and sophistication.
This is a screen gab of the layers I had for this document.
Here I used the rubber tool to remove any words that went over the Mesh letters. This made the logo look professional.
This is a closer screen grab of the effect the rubber tool had.
Progress shot
Progress shot
Final Logo
From my house style colour scheme, I chose a lilac colour as it represented the urban fashion style, so I changed the colour of the urban font to a lilac. This also made the logo stand out and appealing to the target audience.
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