LO2: Making symbol

I created this text by using the text tool. I used the font style Lemon/milk from dafont, as it was engaging and bold, meaning it would appeal to the target audience. The font style is San serif.

LO2: Making logo

I first created a new A4 document onto Photoshop. I then used the text tool to write Mesh in the font style, Lemon/milk as the San serif style font was engaging and stood out, which would appeal to my target audience.  I then, using the shape tool, created a rectangle box. I changed the colour of the box to a grey, as this was following the house style colour scheme. After that I merged these two layers together to create one. Using the magic tool I was able to select the letters, Mesh, and delete them, so that the box read the word, Mesh. I then uploaded a mesh material image onto Photoshop, this mesh material represented the trending fashion, as well as appealed to my target audience, as it is a material they would frequently wear. I moved the layer to be underneath the text layer, which created this effect of the mesh material being the font style.

Final Logo

Firstly, I created a new A4 document onto Photoshop. I then uploaded the mesh material image and created this box by using the shape tool.

After that I used the text tool to create the word Mesh, and I placed it over the box.

I then merged the two layers to together to create one, so it was all fixed together.

By using the magic wand tool I was able to select each letter and remove them, so the box had the letters imprinted on it.  

The mesh material image underneath showed through the box, and this is the effect it created.

Final Logo

This is a screen shot of the progress I have made for my second logo design. I have used the font style to create the words urban, grunge and hipster and placed them inside the Mesh letters. The style of font is suitable for the fashion genre as it is serif, which creates elegance and sophistication.

This is a screen gab of the layers I had for this document. 

Here I used the rubber tool to remove any words that went over the Mesh letters. This made the logo look professional.

This is a closer screen grab of the effect the rubber tool had.

Progress shot

Progress shot 

 Final Logo

From my house style colour scheme, I chose a lilac colour as it represented the urban fashion style, so I changed the colour of the urban font to a lilac. This also made the logo stand out and appealing to the target audience. 

I then started changing the Grunge to a bright blue and the hipster to a lime green.

LO2: My production

Based on the products I have analysed and researched I am defiantly creating a live event, which will be a Fashion Show.

I am going to create a logo for my Fashion show, a poster, tickets and a web banner.

LO2: Audience profile

LO2: Sketches / Mock ups for intended products

SKETCH OF SYMBOL 

SKETCH OF LOGO

Potential Photoshop creation of logo

Potential Photoshop design

SKETCH OF POSTER

SKETCH OF WRIST BAND

LO2: House style Ideas

Colour Scheme

All these colours will reflect the genre of fashion that will be sold at the event. The black, white and grey colours represent a sophisticated mature style, which will appeal to a wider audience. Where as the pastel colours will represent the urban, grunge style that will also be promoted at the event. The grey colour will be the background for the text where I will use the main image underneath the square to show the title, Mesh. The black and white will be for the typography as they contrast each other, making it standout and engaging for the audience. The colours lilac and blues will be used for companies that are sponsoring the event. To create synergy between my work, I will be using the Fashion magazine I created, Fusion, as a sponsor as the fashion genre is the same.


Photography 

I will be using mainly a wide shot photo of a model in the streets of Sheffield, as I am wanting to represent the city. I am wanting to use a slight low angle, like the black and white image at the top to connote power and dominance, as fashion is a powerful industry. I will direct my model to pose in the same position as the photos on my mood board, as the signify attitude, which will be appealing to my target audience

LO2: Font style for logo/name and rationale

To create this font, I downloaded the font style Lemonade to Photoshop as it was Serif styled and created impact. I typed Mesh, which is the chosen title for my Event and changed the size to 200. I then put a grey background underneath the text. After this I merged these two layers together to make on layer. I then used the magic tool to select the text and then removed it, so that it was actually an empty space and I could put an image underneath the layer, and it would create the word mesh. 

This is my favourite logo, as it is a technique that London Fashion Week used for their advertisement, which means I am following conventions of an existing graphic advertisement. I also like this Title the best as the font style is Serif and is engaging to the audience, making it appealing. It suit the genre of fashion as it is impactful.

First I created a new A4 document onto Photoshop, so I was able to add text.

By using the text tool I was able to write Mesh in the lemonade font style. I then double clicked on the text layer to create a drop shadow.

This is a screen grab of me changing the distance, speed and size to create a shadow. This is appealing to the target audience as it makes the title more engaging and standout.

This was the final result.

By using the text tool I was able to use the font style      for my title, Mesh. 

I then double clicked on the layer to create a drop shadow, this made the text appealing to the target audience as it is engaging.

I then added a square behind the layer of text, and merged them together to create one layer. 

By using the magic wand tool I was able to select the letters from the text.

This is a screen grab of me selecting the whole text.

I then deleted this, so when I put my main background image under the text, It will show through. 

Using the text tool I was able to create Mesh in the font style.

By double clicking on the text layer I was able to create a drop shadow to make the text more engaging. 

I then changed the colour to black, as it standout more.