The purpose of graphic design for Victoria Secrets fashion show is to promote new coming fashion designs for new seasons. They promote the shows for entertainment as they put on huge performances, which include singers. They promote their shows to sell their new products. As Victoria Secrets is a successful conglomerate they can afford billboards across cities, which is a way they promote their shows and fashion. Another way they promote their fashion shows is on clothing. Victoria's secrets is an underwear brand, so they make silk dressing gowns with the tour on the back to promote. Victoria secrets fashion show is also promoted on posters, these are placed around cities, as well as their shops.
Format
Victoria secretes fashion show is promoted graphically in many different ways. They promote their fashion shows on billboards, posters, tickets and clothing. A benefit of having different formats to promote and advertise their fashion show is that it will reach out to a wide range of people. For example billboards are placed on buses and buildings as these are usually busy places and will be eye-catching to the public. It would also spread the word as it is a vary popular brand. Promoting the shows on clothing is another benefit as it gains income and people wearing the clothing will be advertising the show, which many people will see in a variety of different locations.
Content
On the top billboard two photos are used. The denotations is a well known singer Taylor swift advertising their new underwear. A medium close up and a wide shot is denoted on this billboard. The typography is San serif as it has a lot of impact and emphasizes the meaning. There is a lot of different font styles to make it eye catching and appealing to their target audience. Bold and thin fonts are denoted on the billboard to signify importance. Leading is used between "Victoria's Secrets Fashion show" and "Tuesday, Dec, 10, 10/9c ONLYCBS" as the title of the billboard is the main attraction, making it eye-catching to the target audience. There is white space used to focus on key information, which attracts readers. A slight anchorage is used on one of the photos to link the text and photo together. The ticket matches Victoria Secrets original colour scheme, which is pale pink and white. The typography is consistent throughout the ticket. The font is serif and bold and think fonts are denoted throughout. The bold font is a focus point and signifies importance. A dark pink font is used for directions as this needs to stand outs it directs the holder where to stand, its attracting as it stays within the colour scheme. White space has been used slightly; however as the ticket holds so much information, the white space isn't effective. A well known Victoria secret model is denoted in a eye level medium shot for the VS poster. The photo has been taken from a previous fashion show so the photography links well to what the poster is informing the public about. The typography is big and bold and uses San serif font to emphases the meaning and create an impact. The font style being denoted for "Victoria Secrets Fashion show"
Style
The style for the top billboard uses San serif font to reinforce the impact the runway will have on the audience. It is big, bold and eye catching to the public and is easy to read. The font size for Victoria's Secret is the biggest on the billboard as this is the main focal point of the billboard as it is advertising their company. Taylor Swift is used on this billboard, which is an effective way to advertise their show efficiently. Taylor Swift is a well known pop singer, so using her will gain a larger audience to buy tickets, as well as buy products. Also using Taylor Swift reflects the genre of the show, as she is a pop singer the show will connote girlishness. cheesiness and be productive. Taylor Swift also represents the target audience, as many women (majority young) see her as an Ideal Self, so using her is a beneficial way of attracting their target audience. The colour scheme, which fits with Victoria Secrets official house style, for their tickets reflects the genre of the show. Pink connotes affection, love, comfortable and girlishness, so this will relate to the genre of products being provocative, glittery, glamorous and stylish. This will intrigue the target audience, as it. The font style is consistent of Sans serif font, to again reflect the impact of the event and products the event is advertising. The Sans serif font is more engaging for the reader, as well as being suitable to the genre and target audience. A darker pink is used for seat number, which still goes with Victoria's secret original colour scheme. The colour relates to the target audience as it. The photography used on the poster relates to the genre of the event. This is useful for the target audience, as it informs them what the event is. The typography for "Victoria's Secret Fashion Show" uses a Sans serif font, so that the target audience can engage with it, as well as signifying the impact the Fashion show will create. The font is in the style as fashion light bulbs, which usually appear on dressing tables the models will use before the runway. The font style reinforces the celebrity culture of the event and represents the glitz and glam of the show, the heavily photography also represents this. This attracts the target audience, as it emphasizes the impact of the show, it also reflects the genre of it being all over the top and Hollywood Glam.
Layout
The layout for these are fairly cluttered due to the overload of information about the event. More or less everything is in focus on these designs, the text informs the audience when the event is and what genre it is, and the photography promotes part of the new fashion designs that will be seen at the show. This is appealing to the target audience as it is almost a teaser to what is new coming. They have made the photography the main focal point as it signifies the glamour and celebrity culture. Text has been composed to a specific
Target Audience
The target audience for Victoria secret fashion show is young females 18-35. This is because the products that are sold at Victoria Secret's are appealing towards females and are designed for them. The provocativeness and sexual idea that is connoted from the products makes it suitable for the age range 18-35. The spending power of the target audience would be ABC1 as the products are very expensive for what they are.
Regulatory bodies
The ASA stands for the Advertising standards authority, which is basically making sure the advertisement isn't offence, harmful or misleading. The only source that could potentially be offensive is the fact women are in underwear. The women are modelling underwear, which links to Laura Mulveys theory of the Male Gaze, the women portray sexiness, which attracts a male audience.
Purpose The purpose of Elle's Fashion show graphics is to advertise and promote brands that they also advertise in their magazine. It is also to entertain their audience when putting on the production of the fashion show, as well as to sell products that they are advertising/promoting. Elle is one of the top leading fashion magazines across the world, meaning it has a strong economy, which is why they can afford to promote their events on billboards. They also promote their events by posters, as well as website banners.
Format
Elle promote their fashion events through billboard, as this is a efficient way to attract the target audience. Billboards are placed in busy/popular areas, meaning this is where most people will see the advertisement. You would see billboards on busies, and in cities, which will attract the target audience, as it eye-catching. Another benefit of using graphics to promote events is website banners. By using the same house style the audience is aware that it is the same event they may have seen advertised previously, and can engage with the banner. Posters are another beneficial way of advertising and promoting their events, as these can be placed in a variety of locations, which will gain a wider audience.
Content
The denotations for the photography used for the top left hand side corner billboard is an eye level wide shot of a model being directed to the left hand side, advertising a unique dress, which will be from a designer included in Elle's fashion show. The typography used is Sans Serif, as it is engaging, which will attract the target audience. Bold fonts have been used on important text such as Elle to emphasizes it and attract it more to the target audience. The colour scheme is red, white and black and the background colour is a deep blue, these colours all contrast each other, which is why the red standout the most from the background. The red is a very harsh bold colour, so it is used on the important text- the title. There is a bleed on this billboard, the model has been placed to the left hand side of the photo, so that space is there for text to be added to the right. As the whole image is the background, text has been anchored onto the image to create a link. The poster on the bottom right hand corner and web banner on the left hand side middle row share the same house style. The typography for the Fashion show is a San Serif font style and has been made it up blocks of colours. Kerning has been used for the title Elle and the colour scheme contrast (Blue, White) to make important text standout. The photography used on the web banner is a wide landscape shot of models promoting the fashion that will be advertised at the event.
Style
The photography used for Elle's fashion show connotes sophistication and attitude. This is iconic as the brand "Elle" is a high fashion magazine company that mainly target women who have a sophisticated and high end eye for fashion. As the model appears to have an well presented and sophisticated appearance to herself, this makes her an ideal self, attracting the target audience to the event. This is due to concessions that Elle promote such as Chanel, Dior and Louis Vuitton. By using this model and styling her in this way makes it appealing to Elle's target audience. The logo "Elle" has serif font, as this represents the brand and relates to the fashion genre; however the rest of the font used is San serif to create an impact on the audience and to advertise to fashion show effectively. In one of the billboards and a poster the colour used on the typography "fashion show" reflects a variety of positive emotions and also resembles fashion. It reflects the audiences different styles and the designers use of colour on styles, reinforcing people unique styles. This makes the target audience attracted to the graphic designs. The colour on the top billboard is a dark blue, which reinforces this idea of how the whole concept of Elle is sophisticated and high standard, which attracts the target audience.
Layout
The photos used for each of the advertisement is the background, over powering the whole board. The photos are always used as the back ground, so that they can anchor the text onto the image, which creates a link between the content of the text and the photo. This makes it easier for the audience to understand what the advertisement is and about.
Target Audience
Elle's fashion show target audience is aimed towards women, as the products are made and designed for women. The age range would be 18-35, as brands sold and promoted in the magazine are high end, meaning they are expensive and connote maturity and sophistication. The spending power will be A,B,C1 as the products sold will be expensive, due to the fashion designers.
Regulatory bodies
The ASA- Advertising Standard Authority are here to make sure advertisement isn't harmful and offensive to the public. Elle's fashion show advertisement does not involve anything that could be harmful or offensive to the public. Alcohol may be available at the fashion show; however this is not promoted on the advertisement.
Purpose
The purpose of Birmingham Fashion show is to promote their products. They advertise their events in order to attract their target audience to sell products from their shows. The promotion is also out to entertain their target audience at the events, as they advertise/ promote what different parts will happen at the event and who sponsors the shows. Birmingham Fashion show promote their shows in many ways such as, Posters, Billboards and web design.
Format
A benefit for advertising the Birmingham fashion show graphically through posters, is that they can be placed in many different areas, such as shops, buildings, street posts, and placed in moving transport. This brings a wider audience as the posters will be seen frequently in many different places, attracting a larger audience, bringing more profit to the show. Another benefit of advertising/promoting the fashion show graphically is using billboards. Birmingham Fashion show has a large economy, as it is a popular event, so this means they can afford billboards, which are placed around city centers, which has a high population. They are also placed on buses, which means it is advertised in many locations, reaching out to a wider audience.
Content
The photography used in the poster denotes a long shot of the model, to reflect her clothing/style. There is some negative space around the poster so that the audience can see key information on the poster. The typography used is San serif, it is thin however creates a big impact to appeal to the target audience. The typography for all of the graphic advertisement is consistent throughout and the colour is the same to create synergy. The use of colour such as blue and green work well together as they have the similar tone, and the fact that "Fashion" is the only word in green reinforces the event and makes it more understandable for an audience to know what genre the event is. There is kerning used on the masthead, so that it is easier for an audience to read, it also creates an impact on the masthead. On the billboard the image is anchored with the text to create a link between the two, it reflects the type of fashion that will be involved in the show and informs the audience about key information about the event.
Style
The typography is a basic font, however this is successful as it makes the photography of the graphic design the focal point, which is the main attraction to the target audience. The colour scheme used on the typography is consistent throughout all of the posters/billboards, creating an iconic colour to the event, which will make it easier for an audience to remember the advertisement. The fact the "Fashion" is written in green reinforces importance, and allows an audience to know the genre of the advertisement. The photography connotes glamour, the model has been styled to look wild and crazy, which reinforces that this event is targeted towards young females, stereo typically. The whole advertisement suits the city and signifies how it will be targeted to locals as well as outsiders.
Layout
Photography as been used as the main background, as this is where they can promote the style of fashion that will be used in the event. The photography is the biggest size on the advertisement, over powering the text as this will attract the audience the best. Text has been anchored onto the photos, as it links the content of the text with the photography, which will makes it easier for the target audience to understand what the advertisement is about.
Target Audience
The Birmingham Fashion show is suited and targeted at women around 18-35, as it is many fashion genres brought to one, with a touch of maturity and sophistication. Stereo typically homosexual people will find the fashion show appealing, as they share an interest in the fashion Industry. Young girls will also find this event appealing, as they aspire to be like the models for an Ideal Self. The spending power would be B, C1, C2 as the brands they advertise are
Regulatory bodies
From the ASA- Advertising Standard Authority the advertisement for the Birmingham Fashion show does not include any offensive materials that could possibly harm an individual. Although alcohol may be present at the show, the advertisement does not promote this.
Purpose
The purpose of London fashion show is to promote their event to the public, as well as people high in the Fashion Industry, as this is a way they get more publicity for their event. The purpose is also to advertise fashion designers and their new wear for the public, as the event attracts lots of people due to its popularity. Another purpose of London Fashion week is to entertain. The whole event is entertain able as there is a lot going on, such as cat walks and fashion talks.
Format
London Fashion week promote their events in many ways graphically. This is beneficial as it mean they can reach out to a wider audience. London fashion show advertise their event through billboards, which is an effective way to gain an wider audience. Billboards are placed on buses, which is effective as they visit different locations that will catch peoples eyes. Billboards are also placed near duel carriage ways, where many cars pass, which is another successful way to catch a high population of peoples attention. They are also placed in cities, which have high populations, meaning many people will see the advertisement. Another benefit is using web banners, as people who may have previously seen billboards or posters will search the event up online, for further information. The audience will see the house style is consistent throughout all the graphic advertisement, so they will know they're looking at the right information.
Content
The photography used denotes a wide shot of models advertising the genre of clothing that will be used in the London Fashion Show event. The text is anchored within the image to create links, so that the audience can understand the genre of fashion that will be included in the event. On the billboard the image has been illustrated and it denotes women's feet coming out of a shopping bag, which reflects how this event is targeted to high class females; however London Fashion Week does gain a large amount of males as this is a famous and popular event in London for fashion. White space has been used throughout this graphical advertisement to gain the audiences focus on the key information and the photography/illustration that has been used to represent the type of fashion and who the event is aimed at.
Style
The photography that has been used connotes sophistication; this will be due to the fact that brands such as Chanel and Dior and famous models and designers are targeted for this event, meaning the clothing will be high end. The illustrated image connotes femininity, as well as wealth. The bag is full of products which reflects how the event is going to included different brands and plenty of products, but also reflects how this event is built for a higher class audience. The font used is San serif and is bold and big to create the impact, so it attracts the target audience.
Layout
Photography or the graphic images that have been used on the London Fashion Week advertisement is the background, but the emphasized the most as it is the biggest layer on the advertisement. The text used has been anchored into the photography/ graphic imagery to link the context of the text to the imagery. This is successful has it engages the audience to read the advertisement. The image is the biggest, as it is the main focus the company want to keep the audiences attention on, as these are the products they are selling.
Target Audience
London Fashion week is aimed towards huge fashion icons/ workers in the fashion industry, as this is how they gain publicity and the fashion designers advertised their are from high ends. It is also mainly target to a female audience, preferably 18-35 due to the mature and sophisticated setting. The fashion show is also target to males, as lots of high fashion designers are owned by males, such as Karl Lagerfeld and Christian Loubition. Due to the area and products sold from the show, the spending power will be in the category, A, B, C1, due to the high expenses.
Regulatory bodies
The Advertising Standard Authority is a organisation who make sure advertisement doesn't contain any harmful or offensive materials that may effect a viewer. London Fashion Week does not contain any materials that could potential effect a viewer. Although it may be possible that alcohol will be available at the event; however this is not promoted on the advertisement.
Purpose
The purpose of Paper Fashion show advertisement is to promote their event and the products that will seen in their show. By promoting their fashion show, brings income and sponsors for them. Another purpose for advertising Paper fashion show is to entertain their target audience, so that they are always engaging and keeping an interest within the public.
Format
The Paper Fashion show advertise their event through posters. This is beneficial as it reaches at to a wider audience. The many locations and different shops the posters can be placed in catches a high population of people, engaging them to think about coming to the fashion show. Another beneficial way that the Paper Fashion show advertises their event is by using flyers. This is an effective way to gain a wider audience, as people hand out flyers in city centres, where a lot of people go. As well the fact someone who works for the company/ organisation is handing the flyers out give people a chance to know and ask more in depth information about the show straight away.
Content
There has only been photography used in the flyer, the denotations of the image is a long shot of a model against a white studio background. Illustration has been used to create a paper dress, which creates a link to the name of the event "Paper Fashion Show." White space has been used on all of the graphical advertisement for Paper Fashion Show to make key information stand out, this makes the advertisement appealing for the target audience. Anchorage of the photography/illustration has been used to link the text to the image, as this is the main focus and reflection of what the events genre is and who it will be target to.
Style
The photography connotes glamour and style, and it represents that the event is targeted to females around 18-25. The illustrated dress is designed to look like its been made out of paper, which suggest that the designers will be new and making their way up in the industry, as well as appealing to their targeted audience. The typography is thin and basic, however this makes creates a sophisticated look to the advertisement, attracting their target audience. "Show" has been made bold, which creates an impact and reinforces how the show will be a big event. The colour scheme used on the first two advertisements is a dark purple, which connotes feminine and sophistication, using this colour is successful as it will appeal to their target audience, as well as some older women. The red used on the illustrated dress connotes confidence and is considered a "sexy", appealing to women who seek confidence with their appearances.
Layout
The background is for these designs are the main images, as this is most appealing to the target audience, and reflects the genre of event. They have anchored text, to show a link between the photo and the contexts of the text, this will make it more understandable to the target audience. Different layers on fonts have been made a bigger size to connote importance. Some layers of fonts styles have been changed to show the variety of fashion, and how it is expressed in different ways.
Target Audience
Paper Fashion Show target audience is aimed towards females. The reason for this is the products promoted and sold at the fashion show are designed for women. The age range for this fashion show will be 18-35, as it is a sophisticated and mature event. Stereo typically this event will also appeal to homosexual people, as they have an interest in this culture. Demographically the spending power will be C1, C2 and D, as the products sold are a resemble price.
Regulatory bodies
There is no offensive materials or harmful materials contained in the Paper Fashion show graphic advertisement. The ASA (Advertising Standard Authority) will have checked this through before it was aloud to be shown to the public. Alcohol may be available at he show; however this is not promoted on their advertisement.
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