All these colours will reflect the genre of fashion that will be sold at the event. The black, white and grey colours represent a sophisticated mature style, which will appeal to a wider audience. Where as the pastel colours will represent the urban, grunge style that will also be promoted at the event. The grey colour will be the background for the text where I will use the main image underneath the square to show the title, Mesh. The black and white will be for the typography as they contrast each other, making it standout and engaging for the audience. The colours lilac and blues will be used for companies that are sponsoring the event. To create synergy between my work, I will be using the Fashion magazine I created, Fusion, as a sponsor as the fashion genre is the same.
Photography
I will be using mainly a wide shot photo of a model in the streets of Sheffield, as I am wanting to represent the city. I am wanting to use a slight low angle, like the black and white image at the top to connote power and dominance, as fashion is a powerful industry. I will direct my model to pose in the same position as the photos on my mood board, as the signify attitude, which will be appealing to my target audience
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